NEA Task 4 : Research Into An Existing Bauer Film Magazine (Empire)

 

 

Notes on EMPIRE:          all information is from https://www.bauermedia.co.uk/media-packs/empire/

-        -  The worlds most influential film magazine, EMPIRE, collaborate with well known superstars and big film studios across a range of platforms including print magazine, podcasts, website, digital edition and live events. What makes them stand out from other film magazines is their true connection to their audience, lots of trust and piece of mind that they will continuously purchase.

-       -   The EMPIRE’s audience are aged 18-40, three quarters of them being male, they are all passionate about the film industry, using it as an insight to other worlds. EMPIRE ensures that they “curate”, “inform” and “entertain” whenever and wherever.

-        -  They have an award-winning digital platform, their podcasts having a weekly average of 51,000 downloads and being in the top 5 hit in the iTunes chart.

 1.       Using your notes, write a summary of what you have learned about Empire from its media pack. This could include what the magazine says about itself, what it says about its readership (audience) and how the magazine can be accessed by this readership.

EMPIRE seems to be a very successful film magazine that really takes their 18-10-year-old audience (three quarters of them being male) into consideration. Ensuring that they are provided with the most entertaining information and informing them with things that other companies are lacking. Such as their interview with Tom Cruise and shooting with Ryan Reynolds, this content even being classed as “premium”. EMPIRE reaches out to a range of platforms including print magazine, podcasts, website, digital edition and live events. What makes them stand out from other film magazines is their true connection to their audience, lots of trust and peace of mind that they will continuously purchase. They have an award-winning digital platform, their podcasts having a weekly average of 51,000 downloads and being in the top 5 hit in the iTunes chart. Them having a variety of platforms truly engages their audience, reaching out to a wider population that may be interested, ensuring that they “curate”, “inform” and “entertain” whenever and wherever.

 2.       Refer back to remind yourself of the target audience for your set brief; is this different or the same as the readership of Empire? If it is different, how is it different?

My set brief is different compared to the readership of EMPIRE, theirs having a target audience of 18–40-year-olds and mine being primarily 16–25-year-old middle and upmarket media literate audience. This would mean their interests will not be the same to what EMPIRE’s audience are into, due to reaching a younger population. This means that the content for my film magazine will have to have a shift in style in order to appeal to a younger generation.